Steps to creating an IMC campaign that can go VIRAL

We are continually seeing brands reap the benefits of their Integrated Marketing Communication (IMC) campaigns that have gone VIRAL. The significant exposure of these campaigns result in increases in brand awareness, brand loyalty, consumer engagement, consumer talk rate and sales. This demonstrating that if you get a campaign right, it might as well go viral….

Why is SEM important for your business?

While “on-line search volume continues to grow at 10-20 percent per year” (Sen, 2005, p.9), it is growing more and more important that you as a brand / business are easily found and accessible when potential consumers are browsing on the internet. Search engines are essentially used to help compile all websites, forums, businesses, brands…

WARNING – YOU ARE BEING TRACKED: BIG DATA / IoT

Well well well, if you don’t know what Big Data means or what the Internet of Things refers to… you are about to find out that every move you make is being tracked, recorded and then acted upon – before you even have time to think about it. But please don’t be shocked.  Big Data…

Marketing 2.0: Mobile / Social Media

Marketing 2.0: Mobile Marketing x Social Media Where did this come from? With over 100 million iPhones sold world wide & 250,000 mobile applications on offer (Kaplan, A. M. (2012). “If you love something, let it go mobile: Mobile marketing and mobile social media 4×4. Business Horizons, Vol. 55(2), 129-139) it can be seen why the marketing…

DIGITAL ANALYTICS

Digital analytics play a crucial role in the success of a business that is developing and or attempting to maintain an online and or social media presence. This is due to the rapid growth of the use of Internet via multiple technological devices. For digital analytics to give a correct indication of whether or not…

FACEBOOK – A BUSINESS PERSPECTIVE

In today’s day and age, any business / brand not maximising upon the use of Facebook to advertise their products, services and or their brand is DARN right stupid. To put it in a nutshell – there are millions of potential customers roaming around live on Facebook, every minute of every day… Why wouldn’t you pay…

ABOUT ME – KARA X DIGITAL

| Business Undergraduate | Digital Marketing Student | Blogger | MKF 3881 | Hi there, Welcome to my digital marketing blog, karaXdigital! My name is Kara and I am a Bachelor of Business student majoring in Marketing and Human Resource Management. In particular, this semester i have chosen ‘digital marketing’ as one of my units…